Scrooge’s Attitude May Just be Effective For Business
When people mention Scrooge, they always think about all the negative things he did like underpaying his employee while making him overwork. And of course, people despise this kind of attitude. However, people do not think that this exact nature can be a viable solution today. This means that, in today’s tough times with businesses, being a “Scrooge” may well be the best thing to adapt when starting up a business.
Fran Iseli-Hall, 29, runs her own marketing business called Basic Bananas. But what makes her different is that she does not spend on promotional investments but only keeps an email database. At the beginning, she sent out mails featuring small business marketing tips and requested the readers to forward the mails to their contacts. And today, she has a whopping 700 mail-out subscribers.
“Speaking is one of the most effective strategies. I think it’s because when you speak in front of people, they straight away think you know your stuff: you’re an expert – the building of reputation and credibility is instant,” she said.
As a new media writer, she posts her blogs on social media sites like Facebook, LinkedIn, Twitter, Google+, and Youtube. Her Youtube posts presents her talking management in front of a white board.
Even Cas McCullough, a Brisbane entrepreneur, also uses Facebook for his Mumatopia and Support a WAHP (Work At Home Parent).
“A lot of small businesses jump on the Facebook bandwagon and start promoting themselves on other business pages to increase their Likes, But you will do better if your followers are “genuinely interested”, instead of liking you for the sake of it,” said McCullough. Though Facebook is the most popular social networking site today, McCullough emphasizes that it is not the only effective tool for free advertising. LinkedIn, according to him, is an effective tool for meeting other entrepreneurs, mothers who work from their homes, and social media strategists.
Jeremy Britton is another person who has done ultra-low-cost marketing. He launched in 2006 his financial advice business.
“I chose to do zero advertising,” he says and he is only 29 years old as well. He also did not just rely on the Yellow Pages. Instead, he spent three months scribbling articles on almost every blog site he could ever think of online. With that, his booked entitled Who’s Taking Your Money? sold which he published by himself.
In our time of great technological advancement, we ought to make use of all these free advertising tools. Twitter is also highly advisable since it happens in real time.
And when the time comes that the business needs to expand due to increasing demand, then taking out instant payday loans is the most viable option. Instant cash is acquired without hassle. Since it is accessible via the internet, online payday loans are convenient and easy to use.
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Source: OPTUSZOO.COM.AU
